Summer Box Office Picks Up In East Asia, But It’s All About The Blockbusters

Another box office themed newsletter this week. As in Europe and North America, summer box office revenues in East Asia’s biggest markets – China, Japan and South Korea – have given some cause for optimism. I recently wrote a report on post-pandemic box office recovery for the Hong Kong Trade Development Council (HKTDC), which I’m linking to and summarising in this week’s newsletter. However, as the article explains, before we can claim that real recovery is on the way, there are also a few notes of caution.

A short newsletter this week as I’m travelling from the UK to Mumbai. It’s the first time I’ve visited India since 2019 so I’m looking forward to catching up with the local industry. Spirits should be high as Brahmastra: Part One - Shiva appears to have broken the box office drought that has plagued Bollywood recently (short update also below).